Case Studies · Paid Advertising

Real campaigns,
real results.

A closer look at campaigns we've run for our clients — and the results we've delivered. Click any study for the full breakdown.

The work

Paid ads case studies.

Click any study for the full breakdown of strategy, creative and results.

Lead generation
Learning People UK

Three years of Meta paid social across the UK — 97,102 leads from 122M impressions at an £11.97 blended cost per lead, with CPL driven from £19.41 down to £4.50: a 77% reduction.

£1.16M
Spend
97,102
Leads
£4.50
Best CPL · 2,946 leads (Feb 2026)
−77%
CPL reduction
View case study →
Lead generation
Learning People Australia

Three years of Meta paid social across Australia — 80,110 leads from 127M impressions at an AU$31.18 blended cost per lead, with CPL driven from AU$49.14 down to AU$14.93: a 70% reduction.

$2.5M
Spend (AUD)
80,110
Leads
$14.93
Best CPL · 2,129 leads (Jan 2026)
−70%
CPL reduction
View case study →
Lead generation
Learning People New Zealand

Three years of Meta paid social across New Zealand — 23,997 leads from 36M impressions at a NZ$24.09 blended cost per lead, with CPL driven from NZ$38.16 down to NZ$16.96: a 44% reduction.

$578K
Spend (NZD)
23,997
Leads
$16.96
Best CPL · 1,011 leads (Jul 2025)
−44%
CPL reduction
View case study →
E-commerce · Paid social
Delsey Paris

Paid social for the heritage French luggage house — $6.83M in gross sales at a peak 6.16x ROAS, with revenue up +30% year on year.

$6.83M
Gross sales
6.16x
Peak ROAS
+30%
YoY growth
View case study →
Kind words

Brands that trust Wild.

Jonno Cox
★★★★★

They're honest, down-to-earth, and very easy to do business with. They speak with experience and conviction, and explain everything clearly.

Head of Global Marketing, Learning People
Brooke Gallagher
★★★★★

Their working relationship and sense of partnership were outstanding. I really enjoyed working with them.

Consultant, Thorne Consulting Ltd.
Will Tombs
★★★★★

A compact and action-focused account team where each member is a true expert in their field. Miles ahead of most agencies.

Head of Customer Acquisition, buymie
Gareth Wilson
★★★★★

They know what they're talking about and have a high focus on data and results. They adapted to our changing requirements quickly.

Head of Marketing, Transportation Company
Kevin Margerison
★★★★★

Our social leads went on to make up 60% of all revenue. I cannot recommend them enough for running social campaigns of any size.

Operational Manager, Gladstone Brookes
Daniel Stevenson
★★★★★

We got off to such an incredible start, we were blown away with how effective the campaigns were. Experts in their field, clear and honest.

Sales & Marketing Director, Legacy Wills
Sarah Pope
★★★★★

Everything was very process-driven and calculated. They knew what they were doing but took care to explain all their thoughts and actions.

CEO, SOS Health Care
Scarlett Karmel
★★★★★

Their experience showed in the way they would always know what to do next and were able to tackle problems easily.

Director, Hertford Media Ltd.
Alex Frampton
★★★★★

The team was very agile and responsive and took great care to understand our business. They felt like part of the company very quickly.

Head of Sales, Anglian Chemicals
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